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Junior Cycle English: Advertising and promotion

How often Advertising and promotion comes up on the English papers, every year it was asked, and questions to try.

HL Asked on 3 of the last 8 Higher Level papers, most recently in 2026.

OL Asked on 5 of the last 8 Ordinary Level papers, most recently in 2024. most years

Advertising and promotion, Higher Level(6 marks)

Quick ones on Advertising and promotion.

(a)What is a 'slogan' in advertising?
  1. The small print at the end
  2. A short, catchy phrase
  3. The product's price label
(b)'Crisp. Cool. Clear.' This drink slogan relies mainly on which technique?
  1. Rhetorical question
  2. Personification
  3. Alliteration
(c)An advert shows a famous sports star using a product. Which technique is this?
  1. Celebrity endorsement
  2. A money-back guarantee
  3. Emotive statistics
Show the answers

(a) A short, catchy phrase

(b) Alliteration

(c) Celebrity endorsement

Your turn: Higher Level questions on Advertising and promotion.

Higher Level

Asked on 3 of the last 8 Higher Level papers, most recently in 2026.

Every paper, year by year

YearWhere it came up
2026Q9
2025Q9
2024Not asked
2023Not asked
2022Not asked
2019Not asked
2018Not asked
2017Q2, Q9

Links open the State Examinations Commission’s paper for that year.

Ordinary Level

Asked on 5 of the last 8 Ordinary Level papers, most recently in 2024. most years

Every paper, year by year

YearWhere it came up
2026Not asked
2025Not asked
2024Q4
2023Q14
2022Q10
2019Q11, Q12
2018Q9
2017Not asked

Links open the State Examinations Commission’s paper for that year.

More Advertising and promotion questions

Advertising and promotion, 2 marks

A short, catchy phrase used to sell a product or brand is a...

  1. Caption
  2. Blurb
  3. Slogan
Show the answer

Slogan

A slogan is short and memorable, often using rhyme or alliteration, so people link it to the brand. A blurb describes a book on its cover.

Advertising and promotion, 2 marks

The group of people an advert is aimed at is called its...

  1. Backdrop
  2. Target audience
  3. Product range
Show the answer

Target audience

Adverts are designed for a target audience, such as teenagers or parents. The images, words and where the ad appears are chosen to suit them.

Advertising and promotion, 3 marks

Using 'you' in an advert, as in 'You deserve a break', is called...

  1. Direct address
  2. A statistic
  3. Hyperbole
Show the answer

Direct address

Direct address speaks straight to the reader using you, so the advert feels personal, as if it was written just for them.

Other English topics

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