Ceist Eile

Ceist Eile is in development. Features, questions and prices may change while we refine it.

Junior Cycle · Junior Cycle Business Studies

Junior Cycle Business Studies: Market research

How often Market research comes up on the Business Studies papers, every year it was asked, and questions to try.

CL Asked on 5 of the last 6 Common Level papers, most recently in 2026. most years

Market research, Common Level(7 marks)

Quick ones on Market research.

(a)Which of these is desk (secondary) research?
  1. Running a survey on the main street
  2. Reading CSO population figures
  3. Holding a focus group
(b)What is a target market?
  1. The lowest price the firm can charge
  2. The shop where the product is sold
  3. The customers a product is aimed at
(c)Which of these is an example of field (primary) research?
  1. Interviewing customers
  2. Checking a rival's website
  3. Reading a trade magazine
Show the answers

(a) Reading CSO population figures

(b) The customers a product is aimed at

(c) Interviewing customers

Your turn: Common Level questions on Market research.

Common Level

Asked on 5 of the last 6 Common Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Q3
2025Q8
2024Q16b
2023Q2
2022Q18a
2019Not asked

Links open the State Examinations Commission’s paper for that year.

More Market research questions

Market research, 3 marks

Why should a business carry out market research before launching a product?

  1. To get a VAT registration number
  2. To avoid paying income tax
  3. To find out if people will buy it
Show the answer

To find out if people will buy it

Research shows what customers want, what they will pay and who the competitors are. It cuts the risk of spending money on a product that fails.

Market research, 2 marks

What is brainstorming?

  1. A study of Census data from the CSO
  2. A group generating lots of ideas fast
  3. A survey of a sample of customers
Show the answer

A group generating lots of ideas fast

In brainstorming, people suggest as many ideas as possible without judging them at first. The best ones are then chosen and tested with market research.

Other Business Studies topics

All of Junior Cycle Business Studies