Ceist Eile

Ceist Eile is in development. Features, questions and prices may change while we refine it.

Junior Cycle · Junior Cycle Business Studies

Junior Cycle Business Studies: Marketing mix

How often Marketing mix comes up on the Business Studies papers, every year it was asked, and questions to try.

CL Asked on 6 of the last 6 Common Level papers, most recently in 2026. banker

Marketing mix, Common Level(8 marks)

Quick ones on Marketing mix.

(a)The marketing mix is known as the 4Ps. Which list is correct?
  1. Product, profit, place, packaging
  2. Product, price, place, promotion
  3. Price, people, planning, promotion
(b)A new phone brand sets a low price to win customers quickly. What pricing strategy is this?
  1. Cost-plus pricing
  2. Premium pricing
  3. Penetration pricing
(c)A café adds 40% to the cost of making each sandwich to set its price. What pricing method is this?
  1. Cost-plus pricing
  2. Psychological pricing
  3. Penetration pricing
Show the answers

(a) Product, price, place, promotion

(b) Penetration pricing

(c) Cost-plus pricing

Your turn: Common Level questions on Marketing mix.

Common Level

Asked on 6 of the last 6 Common Level papers, most recently in 2026. banker

Every paper, year by year

YearWhere it came up
2026Q12
2025Q8, Q18a
2024Q16c, Q17c
2023Q9
2022Q16b
2019Q6

Links open the State Examinations Commission’s paper for that year.

More Marketing mix questions

Marketing mix, 2 marks

Which of these is a function of packaging?

  1. Sets the selling price
  2. Replaces the need to advertise
  3. Protects the product
Show the answer

Protects the product

Packaging protects goods, gives information such as ingredients, helps the brand stand out and attracts buyers. Recyclable packaging matters more and more.

Marketing mix, 3 marks

Why do businesses sponsor sports events and teams?

  1. To lower staff wages
  2. To raise brand awareness
  3. To reduce their VAT bill
Show the answer

To raise brand awareness

Sponsorship is a form of promotion. Seeing a firm's name on jerseys or at events builds awareness and goodwill among the public.

Other Business Studies topics

All of Junior Cycle Business Studies