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Subjects · Leaving Cert Business

Leaving Cert Business: Global marketing

How often Global marketing comes up on the Business papers, every year it was asked, and questions to try.

HL Asked on 8 of the last 10 Higher Level papers, most recently in 2025. most years

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Global marketing, Higher Level(4 marks)

Quick ones on Global marketing.

(a)Adapting a product to suit local tastes in each country is…
  1. Standardised marketing
  2. Adapted global marketing
  3. Mass marketing
(b)A brand recognised and sold throughout the world is a…
  1. Niche brand
  2. Own brand
  3. Global brand
Show the answers

(a) Adapted global marketing

(b) Global brand

Your turn: Higher Level questions on Global marketing.

Higher Level

Asked on 8 of the last 10 Higher Level papers, most recently in 2025. most years

Every paper, year by year

YearWhere it came up
2026Not asked
2025Section 3 Q3
2024Section 3 Q3
2023Section 1 Q9
2022Section 3 Q3
2021Not asked
2019Section 3 Q3
2018Section 2 ABQ
2017Section 3 Q3
2016Section 3 Q3

Links open the State Examinations Commission’s paper for that year.

Other Business topics

All of Leaving Cert Business