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Subjects · Leaving Cert Business

Leaving Cert Business: Promotion

How often Promotion comes up on the Business papers, every year it was asked, and questions to try.

HL Asked on 8 of the last 10 Higher Level papers, most recently in 2026. most years

OL Asked on 10 of the last 10 Ordinary Level papers, most recently in 2026. banker

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Promotion, Higher Level(6 marks)

Quick ones on Promotion.

(a)Face-to-face selling by a sales representative is…
  1. Public relations
  2. Personal selling
  3. Sponsorship
(b)Arranging products attractively on shelves in a shop is…
  1. Test marketing
  2. Sponsorship
  3. Merchandising
(c)AIDA stands for Attention, Interest, Desire and…
  1. Action
  2. Awareness
  3. Advertising
Show the answers

(a) Personal selling

(b) Merchandising

(c) Action

Your turn: Higher Level questions on Promotion.

Higher Level

Asked on 8 of the last 10 Higher Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 2 ABQ
2025Section 1 Q10
2024Section 1 Q10, Section 3 Q8
2023Section 1 Q9
2022Section 3 Q8
2021Section 2 ABQ
2019Section 3 Q7
2018Not asked
2017Not asked
2016Section 3 Q7

Links open the State Examinations Commission’s paper for that year.

More Promotion questions

Promotion, 2 marks

The advertising code says adverts should be legal, decent, honest and…

  1. Cheap
  2. Colourful
  3. Truthful
Show the answer

Truthful

Legal, decent, honest and truthful is the core rule of Ireland's self-regulatory advertising code, which covers ads in all media. Any member of the public can complain for free.

Promotion, 2 marks

Online content that spreads quickly because people share it is…

  1. Merchandising
  2. Viral marketing
  3. Direct mail
Show the answer

Viral marketing

Viral marketing relies on people sharing content, e.g. on TikTok or Instagram, so it can reach huge audiences very cheaply. The firm cannot control how it spreads or is received.

Ordinary Level

Asked on 10 of the last 10 Ordinary Level papers, most recently in 2026. banker

Every paper, year by year

YearWhere it came up
2026Section 2 Q7
2025Section 1 Q7, Section 2 Q8
2024Section 2 Q8
2023Section 2 Q8
2022Section 2 Q9
2021Section 2 Q9
2019Section 2 Q8
2018Section 1 Q13, Section 2 Q6
2017Section 2 Q8
2016Section 2 Q7

Links open the State Examinations Commission’s paper for that year.

More Promotion questions

Promotion, 3 marks

Building a good public image through sponsorship and press releases is…

  1. Advertising
  2. Sales promotion
  3. Public relations
Show the answer

Public relations

PR is not paid for directly like an advertisement, so the good word can seem more believable to the public.

Promotion, 2 marks

A sales assistant explaining a product face to face to a customer is…

  1. Public relations
  2. Personal selling
  3. Advertising
Show the answer

Personal selling

Personal selling allows questions to be answered on the spot, which suits expensive or complicated products such as cars.

Promotion, 2 marks

Paid communication to a mass audience through media such as TV and radio is…

  1. Advertising
  2. Personal selling
  3. Public relations
Show the answer

Advertising

Advertising reaches very many people at once, but it costs a lot and it is one way, with no reply from the customer.

Other Business topics

All of Leaving Cert Business