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Subjects · Leaving Cert Business

Leaving Cert Business: Marketing mix

How often Marketing mix comes up on the Business papers, every year it was asked, and questions to try.

HL Asked on 7 of the last 10 Higher Level papers, most recently in 2026. most years

OL Asked on 6 of the last 10 Ordinary Level papers, most recently in 2026. most years

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Marketing mix, Higher Level(6 marks)

Quick ones on Marketing mix.

(a)A brand owned and sold by a retailer under its own name is an…
  1. Global brand
  2. Own brand
  3. Manufacturer's brand
(b)A key benefit of branding is that it…
  1. Lowers the product's quality
  2. Removes the need for promotion
  3. Builds customer loyalty
(c)The full range of products a firm sells is its…
  1. Product mix
  2. Distribution mix
  3. Marketing mix
Show the answers

(a) Own brand

(b) Builds customer loyalty

(c) Product mix

Your turn: Higher Level questions on Marketing mix.

Higher Level

Asked on 7 of the last 10 Higher Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 3 Q8
2025Not asked
2024Not asked
2023Not asked
2022Section 3 Q8
2021Section 2 ABQ
2019Section 3 Q7
2018Section 2 ABQ
2017Section 2 ABQ
2016Section 3 Q7

Links open the State Examinations Commission’s paper for that year.

More Marketing mix questions

Marketing mix, 2 marks

The feature that makes a product stand out from all rivals is its…

  1. Loss leader pricing
  2. Brand market share
  3. Unique selling point (USP)
Show the answer

Unique selling point (USP)

A USP gives customers a reason to choose you, e.g. the only locally sourced menu in town. Marketing should highlight it.

Marketing mix, 3 marks

For a product aimed at teenagers, the most suitable promotion is likely to be…

  1. Letters to pension holders
  2. Social media and influencers
  3. Adverts in accountancy journals
Show the answer

Social media and influencers

The target market shapes the mix. Teenagers spend much of their time on social media, so promotion should reach them there.

Ordinary Level

Asked on 6 of the last 10 Ordinary Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 1 Q3
2025Not asked
2024Section 2 Q9
2023Not asked
2022Section 1 Q13
2021Section 2 Q8
2019Not asked
2018Section 2 Q7
2017Section 1 Q4
2016Not asked

Links open the State Examinations Commission’s paper for that year.

More Marketing mix questions

Marketing mix, 2 marks

Choosing between selling online and selling through shops is which P?

  1. Promotion
  2. Product
  3. Place
Show the answer

Place

Place, also called distribution, is the route the product travels from the producer to the final customer.

Marketing mix, 2 marks

A television advertisement is part of which P?

  1. Price
  2. Promotion
  3. Product
Show the answer

Promotion

Promotion is how the firm tells customers about the product and persuades them to buy it.

Marketing mix, 2 marks

The marketing mix has seven Ps: product, price, place, promotion, people, process and…

  1. Packaging
  2. Profit
  3. Payroll
Show the answer

Packaging

The LC specification lists product, price, promotion, people, packaging, process and place.

Other Business topics

All of Leaving Cert Business