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Subjects · Leaving Cert Business

Leaving Cert Business: Pricing

How often Pricing comes up on the Business papers, every year it was asked, and questions to try.

HL Asked on 6 of the last 10 Higher Level papers, most recently in 2026. most years

OL Asked on 6 of the last 10 Ordinary Level papers, most recently in 2026. most years

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Pricing, Higher Level(6 marks)

Quick ones on Pricing.

(a)Setting a high price to signal luxury and quality is…
  1. Penetration pricing
  2. Premium pricing
  3. Loss leader pricing
(b)Charging students and pensioners less than other customers is…
  1. Cost-plus pricing
  2. Price skimming
  3. Price discrimination
(c)A lower price per unit for buying in large amounts is a…
  1. Quantity discount
  2. Cash discount
  3. Loss leader
Show the answers

(a) Premium pricing

(b) Price discrimination

(c) Quantity discount

Your turn: Higher Level questions on Pricing.

Higher Level

Asked on 6 of the last 10 Higher Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 2 ABQ
2025Not asked
2024Section 3 Q8
2023Section 1 Q6
2022Not asked
2021Section 2 ABQ
2019Section 3 Q7
2018Not asked
2017Section 3 Q7
2016Not asked

Links open the State Examinations Commission’s paper for that year.

Ordinary Level

Asked on 6 of the last 10 Ordinary Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 2 Q8
2025Section 2 Q8
2024Not asked
2023Section 1 Q9, Section 2 Q8
2022Not asked
2021Section 2 Q9
2019Section 1 Q2, Section 2 Q6
2018Not asked
2017Not asked
2016Section 2 Q8

Links open the State Examinations Commission’s paper for that year.

More Pricing questions

Pricing, 3 marks

Launching a new phone at a high price and lowering it months later is…

  1. Penetration pricing
  2. Loss leader pricing
  3. Price skimming
Show the answer

Price skimming

Skimming takes advantage of keen early buyers who will pay more, then drops the price to reach the rest of the market.

Pricing, 2 marks

Selling one item very cheaply to attract shoppers into a shop is a…

  1. Trade discount
  2. Loss leader
  3. Premium price
Show the answer

Loss leader

A supermarket may sell milk at or below cost, hoping customers fill the rest of the trolley at normal prices.

Pricing, 2 marks

Working out what a product costs to make and adding a percentage on top is…

  1. Cost-plus pricing
  2. Penetration pricing
  3. Price skimming
Show the answer

Cost-plus pricing

It is simple and makes sure every sale covers its costs, but it ignores what rivals are charging.

Other Business topics

All of Leaving Cert Business