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Subjects · Leaving Cert Business

Leaving Cert Business: Market research

How often Market research comes up on the Business papers, every year it was asked, and questions to try.

HL Asked on 4 of the last 10 Higher Level papers, most recently in 2025.

OL Asked on 10 of the last 10 Ordinary Level papers, most recently in 2026. banker

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Market research, Higher Level(6 marks)

Quick ones on Market research.

(a)CSO stands for…
  1. Consumer Standards Office
  2. Central Statistics Office
  3. Central Supply Organisation
(b)Primary research is also called…
  1. Secondary research
  2. Desk research
  3. Field research
(c)Research that gathers opinions and attitudes is…
  1. Qualitative research
  2. Secondary research
  3. Quantitative research
Show the answers

(a) Central Statistics Office

(b) Field research

(c) Qualitative research

Your turn: Higher Level questions on Market research.

Higher Level

Asked on 4 of the last 10 Higher Level papers, most recently in 2025.

Every paper, year by year

YearWhere it came up
2026Not asked
2025Section 3 Q8
2024Not asked
2023Not asked
2022Section 3 Q7
2021Not asked
2019Not asked
2018Section 2 ABQ
2017Not asked
2016Section 3 Q7

Links open the State Examinations Commission’s paper for that year.

More Market research questions

Market research, 2 marks

Research that produces numerical data is…

  1. Qualitative research
  2. Focus group research
  3. Quantitative research
Show the answer

Quantitative research

Quantitative research collects data that can be counted and analysed, e.g. surveys with closed questions giving percentages. Large samples make it more reliable.

Market research, 2 marks

A group of consumers who record their purchases over a long period is a…

  1. Quality circle
  2. Consumer panel
  3. Focus group
Show the answer

Consumer panel

A consumer panel is a fixed group who record their buying over time, showing trends and brand loyalty. A focus group is a one-off group discussion led by a moderator.

Ordinary Level

Asked on 10 of the last 10 Ordinary Level papers, most recently in 2026. banker

Every paper, year by year

YearWhere it came up
2026Section 2 Q8
2025Section 2 Q8
2024Section 2 Q9
2023Section 2 Q9
2022Section 2 Q9
2021Section 2 Q8
2019Section 2 Q6
2018Section 2 Q6
2017Section 2 Q7
2016Section 2 Q7

Links open the State Examinations Commission’s paper for that year.

More Market research questions

Market research, 2 marks

A small group of consumers brought together to discuss a product is a…

  1. Postal survey
  2. Census
  3. Focus group
Show the answer

Focus group

A trained leader guides the discussion. It gives detailed opinions but the small group may not represent all customers.

Market research, 2 marks

A questionnaire handed out to shoppers in a shopping centre is…

  1. Secondary research
  2. Field research
  3. Desk research
Show the answer

Field research

The firm is gathering brand new information itself, so this is primary or field research.

Market research, 2 marks

Information collected for the first time, directly by the business, is…

  1. Primary research
  2. Secondary research
  3. Desk research
Show the answer

Primary research

Primary or field research is new information gathered for this problem, for example by a survey of shoppers.

Other Business topics

All of Leaving Cert Business