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Subjects · Leaving Cert Business

Leaving Cert Business: Marketing

How often Marketing comes up on the Business papers, every year it was asked, and questions to try.

OL Asked on 7 of the last 10 Ordinary Level papers, most recently in 2026. most years

June 2027 is the first exam on the new Business course. These come from the 2016–2026 papers, so read them as a guide.

Marketing, Ordinary Level(7 marks)

Quick ones on Marketing.

(a)Dividing a market into groups by age, income or lifestyle is…
  1. Mass production
  2. Market segmentation
  3. Credit control
(b)A name, symbol or design that identifies a product and sets it apart is a…
  1. Receipt
  2. Barcode
  3. Brand
(c)Finding out what customers want and supplying it at a profit is…
  1. Marketing
  2. Production
  3. Accounting
Show the answers

(a) Market segmentation

(b) Brand

(c) Marketing

Your turn: Ordinary Level questions on Marketing.

Ordinary Level

Asked on 7 of the last 10 Ordinary Level papers, most recently in 2026. most years

Every paper, year by year

YearWhere it came up
2026Section 2 Q6, Section 2 Q7
2025Section 2 Q8
2024Not asked
2023Section 1 Q6
2022Not asked
2021Section 1 Q3, Section 2 Q9
2019Not asked
2018Section 2 Q7
2017Section 2 Q7
2016Section 2 Q7

Links open the State Examinations Commission’s paper for that year.

Other Business topics

All of Leaving Cert Business